Friday, July 24, 2009

Annotated Bibliography and References

Advertising Educational Foundation. (2009). Guide to careers in advertising. Retrieved July 20, 2009 from http://www.aef.com/industry/careers/1422

This website was designed by the Advertising Educational Foundation in order to educate individuals not only on the careers in advertising, but the foundation, development, and essentials of the industry itself. Users are provided with a background of the advertising industry, as well as an overview on its development. Each career path within advertising comes with a fairly detailed overview on what the position entails, which entry level positions are available, if there is room for advancement, and which key skills are needed to pursue the position. Aside from that, the foundation also provides individuals with tips on how to get started, and the basic essentials that you will need in order to do so, such as an exceptional resume, cover letter, and portfolio. There are also helpful tips for the interviewing process for the various positions that some individuals may find useful when the time comes. This site also included career links, career stories, and career advice from the pros. Overall this website is a good resource for someone wishing to pursue a career in advertising, however it should not be the only resource that they use.

Canadian Council of Human Resources Associations. (2009). The HR profession. Retrieved July 20, 2009 from http://www.cchra.ca/Web/profession/content.aspx?f=29817

This respected council decided to create a website in order to properly communicate and interact with their users. This website includes a variety of topics including the HR profession defined, careers in human resources, and the human resources profession internationally. The careers section of the website defines which general positions are available in this field, which new positions are starting to come up in human resources, and what general education one requires in order to start a career within human resources. The site also recommends the level of education you require in order to qualify for the CHRP (Certified Human Resources Professionals) designation. This certification is highly respected in the human resource field, and may lead you to senior level positions. The council’s website touches on why human resources is needed in the business world, as well as why people chose to pursue a career within HR. It also provides the user with information regarding how to obtain your CHRP certification, information you need to write your national exams, and information on recertification. This website seems to be fairly resourceful and useful; however it seems to be more for those who have almost completed their HR education, rather than those considering it.

Careers in Accounting.(2009). Welcome to careers in accounting. Retrieved July 20, 2009 from
http://careers-in-accounting.com/

At a glance this website seems to be related to the one used for careers in marketing, however it is obviously tailored to a different field. The website begins with an introduction to accounting, what it entails, and why it is so important and crucial to not only the business world, but to the world as a whole. It then goes on to explain how one goes about pursuing a career, and which beginning steps you will most likely take, such as joining a public accounting firm. A list of career options can be viewed by selecting it from the website’s tool bar. These various positions come with a brief overview of the responsibilities and duties of the individual pursuing them, as well as a link at the bottom that takes you to the website`s home page in order for you to perform a job search to find a position for the particular job you were reading about. Similar to the marketing website, careers in accounting provides the user with a typical salary scale, and a list of key skills that are generally required for the positions.


Careers in Marketing. (2009). Careers in marketing. Retrieved July 20, 2009 from .
http://www.careers-in-marketing.com

This website was specifically designed for those wishing to look into and potentially pursue a career in the marketing field. This site provides the user with many useful resources such as different areas of marketing there is to consider, recommended books on marketing that may aid them in their research, and other resources such as a variety of associations and websites that are linked to marketing careers. Each strand of marketing (e.g. market research, product management, retail, etc.) is accompanied by an overview of the career. This analysis includes the responsibilities of the individual and key tasks that the jobs entail. The site also includes numerous facts and trends about the various careers, as well as a typical salary guideline for the user to consider. Additionally, careers in marketing includes a set of key skills that are generally required for the positions, as well as a requirement level of these skills which ranges from low-high. This website is a great resource to start off with when considering pursuing a career in this field, however it should only be used as a starting basis, as more thorough research should be conducted before making an educated decision whether or not these positions are the ones for you.


Carlson, D., Whittle, R., Shupe, A., Freeman, J. (2009). Dane Carlson`s business opportunities weblog. Retrieved July 20, 2009 from http://www.business-opportunities.biz

This is a subscription website created by Dane Carlson, an avid entrepreneur who developed the site with the sheer purpose of creating an accurate list of business opportunities, instead of the “junk” ones that are usually found on the Internet. There are two horizontal tool bars placed on the top of the site that direct you to all of the links that the site has to offer. There were various main links that I found to be quite useful. First off, there is a classified section for those who wish to place a job advertisement on the website. These classifieds are five dollars each and they run on the website for duration of 30 days. The site also includes a business opportunities directory, which places the different job ads into various categories. Additionally, various companies are listed, with a description underneath and which positions they are currently looking for. For the most part, there is a link to their website at the end where users can feel free to explore and learn more about the company. I feel that Dane has created a very useful and resourceful website; I feel that users would be more apt to use it once they have graduated and are looking for a career to pursue.


References:

Advertising Educational Foundation. (2009). Guide to careers in advertising. Retrieved July 20, 2009 from http://www.aef.com/industry/careers/1422

Canadian Council of Human Resources Associations. (2009). The HR profession. Retrieved July 20, 2009 from http://www.cchra.ca/Web/profession/content.aspx?f=29817

Careers in Accounting.(2009). Welcome to careers in accounting. Retrieved July 20, 2009 from
http://careers-in-accounting.com/

Careers in Marketing. (2009). Careers in marketing. Retrieved July 20, 2009 from .
http://www.careers-in-marketing.com

Carlson, D., Whittle, R., Shupe, A., Freeman, J. (2009). Dane Carlson`s business opportunities weblog. Retrieved July 20, 2009 from http://www.business-opportunities.biz



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