Those students majoring in marketing have a variety of career opportunities that they can pursue. Marketing can be branched off into several strands including market research, product and brand management, and retailing.
Market Research:
The purpose of a market researcher is to determine why people buy the things they do, and what motivates them to do so. They are responsible for studying consumer behaviour, as well as data in order to get a more concise understanding on how to properly market a product to the target audience. "Market researchers use tools such as statistical analysis packages, surveys, mystery shopping, focus groups, and new product tests to help achieve success for a product" (Careers in marketing, 2009). This exciting career can lead you to practice inside a corporation, a large firm, an ad agency, as a solo practitioner, and so much more! With salaries ranging from $44,000 - $70,000 a year for a "market analyst" to $95,000-$300,000 for a "market research director" the world of market research always leaves you room to advance. "The field is booming...there is no doubt that this field has a bright future" (careers in marketing, 2009)
Product and Brand Management:
Product managers are responsible for positioning a particular product or brand in a consumer's mind using various tactics to understand consumer behaviour. They are responsible for the marketing and development of the product, and are "the vortex of company life because their decisions directly affect the success of a business."(Careers in marketing, 2009). The skills can be applied in such industries as the technology sector, the food industry, and consumer electronics. If you are able to effectively apply your market research techniques and statistical skills, as well as excel in your interaction and communication skills, this career is waiting for you. Salaries range from $40,000- $130,000+ a year. Reveal your creativity and become the person responsible for strengthening a product!
Retailing:
Being a retailer can take you down various paths, and presents you with many options to pursue. "Retail is one of the largest, most dynamic parts of the world economy." (Careers in marketing, 2009). Even with the recent economic downturn, many retail sectors thrive, with positions available in all levels. If you wish to pursue your technological side, you could also branch off into the world of online retailing. Careers in the retailing sector include: management trainee, store, district, or regional manager, buyer, and sales representative. Salaries range from $20,000-$200,000+ a year, with many opportunities to ascend within the industry. Be ready for a fast-paced career with the ability to interact with numerous people.
Market Research:
The purpose of a market researcher is to determine why people buy the things they do, and what motivates them to do so. They are responsible for studying consumer behaviour, as well as data in order to get a more concise understanding on how to properly market a product to the target audience. "Market researchers use tools such as statistical analysis packages, surveys, mystery shopping, focus groups, and new product tests to help achieve success for a product" (Careers in marketing, 2009). This exciting career can lead you to practice inside a corporation, a large firm, an ad agency, as a solo practitioner, and so much more! With salaries ranging from $44,000 - $70,000 a year for a "market analyst" to $95,000-$300,000 for a "market research director" the world of market research always leaves you room to advance. "The field is booming...there is no doubt that this field has a bright future" (careers in marketing, 2009)
Product and Brand Management:
Product managers are responsible for positioning a particular product or brand in a consumer's mind using various tactics to understand consumer behaviour. They are responsible for the marketing and development of the product, and are "the vortex of company life because their decisions directly affect the success of a business."(Careers in marketing, 2009). The skills can be applied in such industries as the technology sector, the food industry, and consumer electronics. If you are able to effectively apply your market research techniques and statistical skills, as well as excel in your interaction and communication skills, this career is waiting for you. Salaries range from $40,000- $130,000+ a year. Reveal your creativity and become the person responsible for strengthening a product!
Retailing:
Being a retailer can take you down various paths, and presents you with many options to pursue. "Retail is one of the largest, most dynamic parts of the world economy." (Careers in marketing, 2009). Even with the recent economic downturn, many retail sectors thrive, with positions available in all levels. If you wish to pursue your technological side, you could also branch off into the world of online retailing. Careers in the retailing sector include: management trainee, store, district, or regional manager, buyer, and sales representative. Salaries range from $20,000-$200,000+ a year, with many opportunities to ascend within the industry. Be ready for a fast-paced career with the ability to interact with numerous people.
All of these careers would require a diploma or degree in business, with higher level opportunities requiring a major in marketing.
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